Sunday, July 1, 2012

Good to the Last Drop

Now, this is kind of how I remember Sunday mornings when I was a kid. 

This particular illustration was used by Maxwell House coffee in 1950. 

"Good to the last drop." - A little further history:

Maxwell House is produced by Kraft Foods. Introduced in 1892, it is named in honor of the Maxwell House Hotel in Nashville, Tennessee.  
In 1917, Cheek-Neal began using a "Good to the Last Drop" slogan to advertise their Maxwell House Coffee. For several years, the ads made no mention of Theodore Roosevelt as the phrase's originator. By the 1930s, however, the company was running advertisements that claimed that the former President had taken a sip of Maxwell House Coffee on a visit to Andrew Jackson's estate near Nashville on October 21, 1907 and that when served coffee he had proclaimed it to be "Good to the Last Drop."
During this same time, Coca-Cola also used the slogan "Good to the last drop".  In modern times, Maxwell House has distanced itself from its own original claim stating that the slogan was actually written by Clifford Spiller, former president of General Foods Corporation.  The slogan is a registered trademark of Maxwell House and is still being used to this day, along with its logo.

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